Our whole job is closing the gap between a fun prototype and a title that earns on T1 storefronts.
The founding team came from mobile UA and live-ops. We saw too many good games die in obscurity and set out to fix the launch, not the game.
From soft-launch to scale, True Mercantile LLC treats every title as a small business with real players and real revenue.
To be the most founder-friendly mini-game publisher for studios targeting the US and Japan.
Transparency in metrics, respect for creative vision, and a bias for shipping.
Monetization, analytics and live-ops tooling so titles keep performing post-launch.
A playbook that scales from US/JP to additional T1 regions as you grow.
We set realistic rank targets and build the plan to hit them.
Cohort, LTV and retention dashboards built for casual-game decision making.
Live-ops cadence and events designed to keep players coming back.
Whether you have a prototype or a portfolio, we'll show you a clear path to T1 players.
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